Partnering with B-On means entering a mutually beneficial agreement to actively cultivate the market for B-On solutions and work to implement those solutions quickly, and cost effectively. B-On looks for partners that are leaders in their field and has built a program to offer substantial benefits and services. A Reseller Partner offers full sales and services capabilities, and assumes primary customer responsibility. These Partners provide marketing, lead generation, sales, implementation, customization, support and training to prospects and customers. Reseller Partners are expected to be self-sufficient, but can leverage B-On direct resources during the sales process when required.